Business Process For A Small Company - 1430 Words

Abstract This Project is a group project of two and it’s a study of business process for a small company. In this study, our goal/objective is to understand how company can have better insights of the business by incorporating data warehouse and data mining into their current software environment. We will also try to explore which tool will be best for the company and how different data mining tools and techniques helps users to improve business process in terms of operational and management. Introduction In this paper we are trying to understand how specific company software can provide better information to users, improve the business process (sales), etc. by incorporating data mining and data warehouse concepts to their existing†¦show more content†¦Company produces dairy products including cheese, ice cream, yogurt and milk. Company sales these products to retailers and small business owners. Company has a production facility where the goods (cheese, ice cream and yogurts) are produced. These finish goods are then transferred to three different regional distribution centers. Company salesmen collect their supplies and customer visiting list from the warehouse manager according to their assigned regional centers. Now salesmen visit their customers, sale goods and also take products back (from the previous sale) that customer doesn’t need. Salesmen carry a wireless device which has an application to create invoices. A salesman also takes a preorder for the next visit and collects payments. As salesmen are generating preorders, sales of this information is transferred to main office and warehouse database for further actions. Software Environment Currently company software database is collecting information from main office (information about the products, customers, employees, promotions, price of products), available inventory, inventory status from the distribution centers and sales information from the wireless devices. Present Issues in Warehouse and Accounting Department Now there are many issues /requirements from the warehouse and accounting department such as: †¢ How to maximize customer visit by salesmen (Route Schedule) †¢ How to promote other products to customer ( Suggest items lists and promotions)Show MoreRelatedStrategic Issues in Entreprenuerial Ventures1565 Words   |  7 PagesChapter 13 STRATEGIC ISSUES IN ENTREPRENEURIAL VENTURES AND SMALL BUSINESSES The Importance of Small-Business and Entrepreneurial Ventures A. 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Chickens Free Essays

string(139) " growing a garden outside you home with fresh fruits and vegetables; although, doing this is a lot of work the benefits outweigh the cost\." As our society continues to advance, our technology does too. One of the most recent inventions of the food system are GMOs .GMOs are organism whose genetic material has been altered using genetic engineering techniques. We will write a custom essay sample on Chickens or any similar topic only for you Order Now These genetically modified organisms are seen to have both negative and positive effects in our society.One of the many examples of genetically modified animals are chickens. The main effect that chickens have on humans is the amount of chemicals are put inside them affects the human system. According to an online article written by Ultius , there is a bacteria that was created in the early 1900s that makes the chickens grow at a faster rate in order for companies to produce more chicken products at a faster and lower cost. The effects of these decisions were not studied early on, however, as time went on we have seen that there is a rise for health defects that are brought on because of these bacterias being placed inside chickens. Our bodies were made to intake natural ingredients, now these ingredients are no longer found in any of the food we intake. There has been studies that show that our food is one of the biggest causes of cancer. A documentary titled â€Å"What the Health†speaks of the truth that is hidden from the consumer about their food. In the documentary a young man goes on a journey to bring light into the issues that go on with our food. He later finds that many of the government associations that are meant to be supporting healthy eating are instead promoting it. Because GMOs help animals grow faster, the producer is able to make more money off the product in a faster rate. Although, we often don’t want to accept it most of the things in life are businesses; even feeding people. We would rather feed people something that can make them sick or hurt them if it means these big companies are Martinez 3making more money for it. The business of GMOs has grown so big throughout the world that it is very rare and expensive to buy organic food because there not enough people supporting the idea behind local-GMO-free farms. This isn’t only bad for the humans health but for the chickens. Chickens size in 1957 used to be 905 grams but now they have increased up to 4,202 grams which is about 9.2 pounds , chickens die because of their size and can’t walk without getting tired or resting. They feed chickens so they could have bigger breast. Chickens are mistreated, they are put in a tight cage that they don’t even fit in, this has cause them to break their legs because they are to big to fit in that cage. Chickens aren’t the ones that are getting modified but the crops are. The chickens may also include viruses and bacteria.when they feed the chickens the crops contain chemicals which is not safe. Although there are many negatives to genetically modified chickens there can also be positive impacts to our society because of this animals. According to Techrepublic this doesn’t only help grow more food but it has a positive impact on economies, and social perspective. This doesn’t only benefit humans but it also helps to stop the H5N1 which is a bird flu. Since the chickens are bigger and help give us more food it helps humans to consume. When you go to the store to buy chicken their breast are bigger than usual so you get to eat more . Since the crops that they feed to chickens are modified it’s more environmentally-friendly that results in more sustainable food product and Genetically modified crops require less fertilizer and fewer pesticides. There’s not that many benefits for the chickens but there’s a really huge advantages for the farmers and consumers. The genetically modified Chickens help farmers make more money because they spend less money producing more food. This also helps out companies/ Martinez 4 restaurants. For example KFC , their chicken had been modified because when you get their.chicken breast they are the size of your hand, but we get more food out of it and even get leftovers so we could eat that later again and save some money. So this also helps benefit us because not only do we get more food but it helps our environment and makes it look beautiful and healthy , it contributes to the sustaining of better air and water quality. There are many Pros and Cons about this issue. For us students at Olympian High School this issue is being talked about everywhere in school. The senior class is reading † Farm Sanctuary† a book written by activist and owner of a non-profit organization that focuses on raising awareness for the abuse of animals and the GMOs being used in our food. My sister is currently a senior and is also part of the Common Senior Experience committee, she has told me about meeting Gene Baur, the author of the book. As our society advances problems start to come up more and more; now more than ever is this issue being talked about. The main cause of diseases now comes from our own choice. Big organizations continue to tell us that we have to be careful with what we eat, however, many people don’t have the resources to do so. Organic and GMO-free food is expensive and often hard to find in everyday grocery stores. Even as children we have a hard time eating healthy because many of us do not get to decide what we eat because our parents make it for us and we have no choice in whether we want to eat it or not. There are many negative parts to this issue, but maybe if we were given simple solutions that everyone, no matter their social status could use, we could eat better and also help the animals. Gene Baur suggested growing a garden outside you home with fresh fruits and vegetables; although, doing this is a lot of work the benefits outweigh the cost. You read "Chickens" in category "Papers" Starting a garden can help Martinez 5you get free healthy food that does not harm the animals. There isn’t a big price tag that comes along with it either, buying seeds from stores costs as much as 79 cents. People can take different stands on the issue and solutions are very hard to find especially since this has become such a natural thing in our environment, but nothing is impossible to do. In conclusion Genetically modified organisms are one of the most advanced technology in the world. GMOs not only have negative but also positive impact in people, farmers, environment and chickens.This is a big issue in society that is affecting everyone that has both negative and positive impacts. Source cited: â€Å"The Dangers Of Eating Genetically Modified Chickens† By Dante, Published september 11 2014.https://www.ultius.com/ultius-blog/entry/the-dangers-of-eating-genetically-modified-chicken.html†Why Have Chickens Quadrupled In Size Since The 1950s?† By Melissa Cronin, Published October 7, 2014. https://www.thedodo.com/bigger-chickens-breed-select-754013461.html†Genetically Modified Chickens† By Seattle Organic Restaurants.http://www.seattleorganicrestaurants.com/vegan-whole-foods/genetically-modified-chickens/. â€Å"Farm Sanctuary† Gene Boura GMO Essay Galilea Martinez 2/17/2018Mr.DavisPeriod 6 Martinez 2As our society continues to advance, our technology does too. One of the most recent inventions of the food system are GMOs .GMOs are organism whose genetic material has been altered using genetic engineering techniques. These genetically modified organisms are seen to have both negative and positive effects in our society.One of the many examples of genetically modified animals are chickens. The main effect that chickens have on humans is the amount of chemicals are put inside them affects the human system. According to an online article written by Ultius , there is a bacteria that was created in the early 1900s that makes the chickens grow at a faster rate in order for companies to produce more chicken products at a faster and lower cost. The effects of these decisions were not studied early on, however, as time went on we have seen that there is a rise for health defects that are brought on because of these bacterias being placed inside chickens. Our bodies were made to intake natural ingredients, now these ingredients are no longer found in any of the food we intake. There has been studies that show that our food is one of the biggest causes of cancer. A documentary titled â€Å"What the Health†speaks of the truth that is hidden from the consumer about their food. In the documentary a young man goes on a journey to bring light into the issues that go on with our food. He later finds that many of the government associations that are meant to be supporting healthy eating are instead promoting it. Because GMOs help animals grow faster, the producer is able to make more money off the product in a faster rate. Although, we often don’t want to accept it most of the things in life are businesses; even feeding people. We would rather feed people something that can make them sick or hurt them if it means these big companies are Martinez 3making more money for it. The business of GMOs has grown so big throughout the world that it is very rare and expensive to buy organic food because there not enough people supporting the idea behind local-GMO-free farms. This isn’t only bad for the humans health but for the chickens. Chickens size in 1957 used to be 905 grams but now they have increased up to 4,202 grams which is about 9.2 pounds , chickens die because of their size and can’t walk without getting tired or resting. They feed chickens so they could have bigger breast. Chickens are mistreated, they are put in a tight cage that they don’t even fit in, this has cause them to break their legs because they are to big to fit in that cage. Chickens aren’t the ones that are getting modified but the crops are. The chickens may also include viruses and bacteria.when they feed the chickens the crops contain chemicals which is not safe. Although there are many negatives to genetically modified chickens there can also be positive impacts to our society because of this animals. According to Techrepublic this doesn’t only help grow more food but it has a positive impact on economies, and social perspective. This doesn’t only benefit humans but it also helps to stop the H5N1 which is a bird flu. Since the chickens are bigger and help give us more food it helps humans to consume. When you go to the store to buy chicken their breast are bigger than usual so you get to eat more . Since the crops that they feed to chickens are modified it’s more environmentally-friendly that results in more sustainable food product and Genetically modified crops require less fertilizer and fewer pesticides. There’s not that many benefits for the chickens but there’s a really huge advantages for the farmers and consumers. The genetically modified Chickens help farmers make more money because they spend less money producing more food. This also helps out companies/ Martinez 4 restaurants. For example KFC , their chicken had been modified because when you get their.chicken breast they are the size of your hand, but we get more food out of it and even get leftovers so we could eat that later again and save some money. So this also helps benefit us because not only do we get more food but it helps our environment and makes it look beautiful and healthy , it contributes to the sustaining of better air and water quality. There are many Pros and Cons about this issue. For us students at Olympian High School this issue is being talked about everywhere in school. The senior class is reading † Farm Sanctuary† a book written by activist and owner of a non-profit organization that focuses on raising awareness for the abuse of animals and the GMOs being used in our food. My sister is currently a senior and is also part of the Common Senior Experience committee, she has told me about meeting Gene Baur, the author of the book. As our society advances problems start to come up more and more; now more than ever is this issue being talked about. The main cause of diseases now comes from our own choice. Big organizations continue to tell us that we have to be careful with what we eat, however, many people don’t have the resources to do so. Organic and GMO-free food is expensive and often hard to find in everyday grocery stores. Even as children we have a hard time eating healthy because many of us do not get to decide what we eat because our parents make it for us and we have no choice in whether we want to eat it or not. There are many negative parts to this issue, but maybe if we were given simple solutions that everyone, no matter their social status could use, we could eat better and also help the animals. Gene Baur suggested growing a garden outside you home with fresh fruits and vegetables; although, doing this is a lot of work the benefits outweigh the cost. Starting a garden can help Martinez 5you get free healthy food that does not harm the animals. There isn’t a big price tag that comes along with it either, buying seeds from stores costs as much as 79 cents. People can take different stands on the issue and solutions are very hard to find especially since this has become such a natural thing in our environment, but nothing is impossible to do. In conclusion Genetically modified organisms are one of the most advanced technology in the world. GMOs not only have negative but also positive impact in people, farmers, environment and chickens. This is a big issue in society that is affecting everyone that has both negative and positive impacts. Source cited â€Å"The Dangers Of Eating Genetically Modified Chickens† By Dante, Published september 11 2014.https://www.ultius.com/ultius-blog/entry/the-dangers-of-eating-genetically-modified-chicken.html â€Å"Why Have Chickens Quadrupled In Size Since The 1950s?† By Melissa Cronin, Published October 7, 2014. https://www.thedodo.com/bigger-chickens-breed-select-754013461.html â€Å"Genetically Modified Chickens† By Seattle Organic Restaurants.http://www.seattleorganicrestaurants.com/vegan-whole-foods/genetically-modified-chickens/. â€Å"Farm Sanctuary† Gene Boura GMO Essay Galilea Martinez 2/17/2018Mr.DavisPeriod 6 How to cite Chickens, Papers

Why I Got Into Medicine Essays - Medical School, Clinical Trial

Why I Got Into Medicine I grew up in a research and development campus where my father is a scientist. Research and curiosity were constantly encouraged and this prompted me to take up medicine as a career, a field that offers tremendous prospects for research and discoveries. Throughout medical school I tried to be involved in research and attempts at trying out new ideas, be it in the lab or working with human subjects. I carried this through my residency and now my fellowship. The idea of studying a topic or issue that has so far not been treaded upon seems to be extremely exciting and challenging. I have always wanted to be a scientist and contribute something to the human cause and what better way to achieve this than by doing medical research? Medical school taught me the art of medicine and the research projects that I undertook taught me the science of medicine. What interests me the most is a path that combines the two, and one way to make that possible is to be an academic physician. I have always wanted to work in a teaching hospital or academic institution, one that would give me the opportunity to take care of patients, give me the time and resources to carry out trials and present them and to be able to interact with trainees. I hope to develop the career of an academic oncologist and the aspect that has captivated me the most is that of drug development. Any major change in oncology, at least for medical oncologists involves the invention and discoveries of new drugs and every single one of these has to be tested in the setting of a phase I trial. In order to develop a successful career as an academic oncologist, one needs to be able to conduct well-designed clinical trials and to be able to publish reproducible respected genuine papers. I also strongly feel that quality is more important than quantity in terms of final outcome of all the efforts and work. I hope to be working in this field in the future and be able to carry out my ideas and implement the same and in the process make some contribution in the care of the cancer patient. A major hurdle in this academic career that I hope to have is going to be the lack of expertise in the designing, implementation and evaluation of clinical trials. Medical school, residency and fellowship training are sadly lacking in this aspect. This I believe is not the fault of any particular institution but of the system in general. Although every institution will have people doing very good work, both in the lab and in the clinic, there is no incentive or drive to train or mentor the trainee in this aspect. I feel highly inadequate in this regard prior to embarking on this career track. The clinical research training program, I feel, has the right topics and curriculum to help me overcome my weakness and lack of knowledge in this aspect. The prospect of having a formal training in this field and one that is so intense and diverse is exciting and I would greatly appreciate the opportunity if given to me. I am very confident that I will find it interesting and a great learning experience and that I will be able to put it to good practical use in my career. I will have a sense of achievement if I can use what I learn here, while I am taking care of patients, in a clinical trial which I have successfully designed and implemented with the knowledge and expertise gained here. Bibliography There is no bibliography because it a letter to get into a program Medicine Essays

Biography of Diego de Almagro, Spanish Conquistador

Biography of Diego de Almagro, Spanish Conquistador Diego de Almagro (1475–July 8, 1538) was a Spanish soldier and conquistador, famous for his role in the defeat of the Inca Empire in Peru and Ecuador and his later participation in a bloody civil war among the victorious conquistadors. He rose from humble beginnings in Spain to a position of wealth and power in the New World, only to be defeated by his former friend and ally Francisco Pizarro. His name is often associated with Chile: He led an expedition of exploration and conquest there in the 1530s, although he found the land and its people too harsh and tough. Fast Facts: Diego de Almagro Known For: Helped conquer the Inca EmpireBorn: 1475 in Almagro, Castile (now Spain)Parents: Juan de Montenegro, Elvira Gutià ©rrezDied: July 8, 1538 in Cuzco, PeruSpouse: Ana Martinez  Children: Diego de  Almagro el Mozo Early Life Diego de Almagro was born illegitimately in Almagro, in present-day Spain, which explains why his name is based on his place of birth rather than his parents, Juan de Montenegro and Elvira Gutià ©rrez. According to most accounts, his father shunned him; when he was very young he was raised by his mother or a servant of his mother. At any rate, his parents were of little help to him as he grew up. Later, he was raised by his maternal uncle Hernn Gutià ©rrez, but he is believed to have struck out on his own around age 15. At some point, he is thought to have served in the Spanish navy. By 1514 he was in the New World- possibly after killing a man in a fight- having arrived with the fleet of Pedrarà ­as Dvila, a colonial administrator. A tough, determined, ruthless soldier, Almagro quickly rose through the ranks of the adventurers who were conquering the New World. He was older than most, approaching 40 by the time of his arrival in Panama. He eventually took a common-law wife, Ana Martinez, and they had a son, Diego de Almagro el Mozo. The latter part of the sons name is variously translated as the younger or the lad. Panama Gov. Dvilas first mainland outpost was created in the isthmus of Panama. The spot that Dvila picked for the settlement was humid and buggy, and the settlement struggled to survive. The highlight of this period was without a doubt Vasco Nà ºÃƒ ±ez de Balboas overland voyage that discovered the Pacific Ocean. Three of the hardened soldiers of the Panama expedition were Almagro, Francisco Pizarro, and the priest Hernando de Luque. Almagro and Pizarro were important officers and soldiers, having participated by this time in various expeditions. Exploring the South Almagro and Pizarro remained in Panama for a few years before receiving news of Hernn Cortà ©s’ stunning conquest of the Aztec Empire. Together with Luque, the two men put together a proposal to the Spanish king to outfit and direct an expedition of a conquest to the south. The Inca Empire was as yet unknown to the Spanish: they had no idea who or what they would find down south. The king accepted the proposal, and Pizarro set forth with about 200 men. Almagro remained in Panama to send men and supplies to Pizarro. Conquest of the Inca In 1532, Almagro heard that Pizarro and 170 men had captured the Inca Emperor Atahualpa and were ransoming him for a treasure unlike any the world had ever seen. Almagro hurriedly gathered reinforcements and departed for present-day Peru, catching up with his old partner in April 1533. His 150 well-armed Spaniards were a welcome sight to Pizarro. Soon the conquistadors began hearing rumors of the approach of an Inca army under Gen. Rumià ±ahui. In a panic, they decided to execute Atahualpa. The Spanish somehow managed to hold onto the Empire. Troubles with Pizarro Once the Inca Empire was pacified, Almagro and Pizarro began having troubles. The crown’s division of Peru was vague: The wealthy city of Cuzco fell under Almagro’s jurisdiction, but the powerful Pizarro and his brothers held it. Almagro went north and participated in the conquest of Quito, but the north was not as rich. Almagro seethed at what he saw as Pizarros schemes to cut him out of the New World loot. He met with Pizarro and it was decided in 1534 that Almagro would take a large force south into present-day Chile, following rumors of vast wealth. His issues with Pizarro were left unsettled. Chile The rumors turned out to be false, and the journey was arduous. The conquistadors had to cross the treacherous, mighty Andes, which took the lives of several Spaniards and countless African slaves and native allies. Once they arrived, they found Chile to be a harsh land, full of tough-as-nails Mapuche natives who fought Almagro and his men on several occasions. After two years of exploring and finding no rich empires like the Aztecs or Incas, Almagro’s men prevailed upon him to return to Peru and claim Cuzco as his own. Civil War Almagro returned to Peru in 1537 to find Manco Inca, an Inca prince who had been a puppet ruler of the Inca Empire, in open revolt against Pizarros forces, who were on the defensive in the highlands and the city of Lima. Almagros army was weary and tattered but still formidable, and he was able to drive off Manco. Almagro saw the revolt as an opportunity to seize Cuzco and quickly engaged the Spaniards who were loyal to Pizarro. He had the upper hand at first, but Pizarro sent another force up from Lima in early 1538. They soundly defeated Almagro and his men at the battle of Las Salinas. Death Almagro fled to Cuzco, but men loyal to the Pizarro brothers pursued and captured him there. Almagro was sentenced to death, a move that stunned most of the Spanish in Peru, as he had been elevated to a nobleman by the Spanish king some years before. He was executed by garrote, an iron collar slowly tightened around the neck, on July 8, 1538, and his body was put on public display. Legacy The unexpected execution of Almagro had far-reaching consequences for the Pizarro brothers, turning many against them in the New World as well as in Spain. The civil wars did not end. In 1542 Almagro’s son, then 22, led a revolt that resulted in the murder of Francisco Pizarro. Almagro the Younger was quickly caught and executed, ending Almagro’s direct line. Today, Almagro is remembered chiefly in Chile, where he is considered an important pioneer even though he left no real lasting legacy there other than having explored some of it. Pedro de Valdivia, one of Pizarro’s lieutenants, finally conquered and settled Chile. Sources Hemming, John. The Conquest of the Inca. Pan Books, 2004.Herring, Hubert. A History of Latin America From the Beginnings to the Present. Alfred A. Knopf, 1962.Diego de Almagro. Euston.Diego de Almagro. Encyclopedia.com.Diego de Almagro: Spanish Conquistador. Encyclopedia Brittanica.

Calydonian Boar Hunt

Calydonian Boar Hunt What Is the Calydonian Boar Hunt The Calydonian Boar Hunt is a story from Greek mythology chronologically following the voyage the Argonaut heroes took to capture the Golden Fleece for Jason. A group of heroic hunters chased after a boar sent by the irate goddess Artemis to ravage the Calydonian countryside. This is the most famous of the Greek hunts in art and literature. Representations of the Calydonian Boar Hunt The earliest literary representation of the Calydonian boar hunt comes from Book IX (9.529-99) of the Iliad. This version doesnt mention Atalanta. The boar hunt is clearly shown in art work, architecture, and sarcophagi. Artistic depictions run from the 6th century B.C. through the Roman period. Principal Characters in the Calydonian Boar Hunt Meleager - Hunt organizer and killer of the boarOineus (Oeneus) - King of Calydon, in Aetolia, who failed to sacrifice to Artemis (hubris)Calydonian Boar - the fierce animal who ravaged the countryside as Artemis sent him to do.Artemis - virgin goddess of the hunt who sent the boar and may have trained Atalanta.Atalanta - Female, Amazon-type, a  devotee of Artemis, who draws first blood.Althaea (Althaia) - daughter of Thestius, wife of Oineus and mother of Meleager who causes her sons death when he kills her brothers.Uncles - Meleager kills at least one of his uncles and is then killed himself. Apollodorus 1.8 on Heroes of the Calydonian Boar Hunt Meleager, son of Oeneus, from CalydonDryas, son of Ares, from CalydonIdas and Lynceus, sons of Aphareus, from MesseneCastor and Pollux, sons of Zeus and Leda, from Lacedaemon Theseus, son of Aegeus, from AthensAdmetus, son of Pheres, from PheraeAncaeus and Cepheus, sons of Lycurgus, from ArcadiaJason, son of Aeson, from IolcusIphicles, son of Amphitryon, from Thebes [Sometimes the name Iphicles is given an uncle of Meleager]Pirithous, son of Ixion, from LarissaPeleus, son of Aeacus, from PhthiaTelamon, son of Aeacus, from SalamisEurytion, son of Actor, from PhthiaAtalanta, daughter of Schoeneus, from ArcadiaAmphiaraus, son of Oicles, from Argossons of Thestius. Basic Story of the Calydonian Boar Hunt King Oineus neglects to sacrifice annual first fruits to Artemis (only). To punish his hubris she sends a boar to ravage Calydon. Oineus son Meleager organizes a band of heroes to hunt the boar. Included in the band are his uncles and, in some versions, Atalanta. When the boar is killed, Meleager and his uncles fight over the trophy. Meleager wants it to go to Atalanta for drawing first blood. Meleager kills his uncle(s). Either a fight ensues between Meleagers fathers people and his mothers, or his mother knowingly and deliberately burns a firebrand that magically ends Meleagers life. Homer and Meleager In the ninth book of the Iliad, Phoenix tries to persuade Achilles to fight. In the process, he tells the story of Meleager in a version sans Atalanta. In the Odyssey, Odysseus is recognized by an odd scar caused by a boar tusk. In Judith M. Barringer ties the two hunts together. She says they are both rites of passage with maternal uncles serving as witnesses. Odysseus, of course, survives his hunt, but Meleager isnt so fortunate, although he survives the boar. Death of Meleager Although Atalanta draws first blood, Meleager kills the boar. The hide, head, and tusks should be his, but he is enamored of Atalanta and offers her the prize on the controversial claim of first blood. A hunt is a heroic event reserved for the aristocrats. It was hard enough to get them to participate in Atalantas company, let alone give her the principle honor, and so the uncles grow angry. Even if Meleager doesnt want the prize, it is his familys to have. His uncles will take it. Meleager, young leader of the group, has made up his mind. He slays an uncle or two. Back at the palace, Althaea hears of the death of her brother(s) at the hands of her son. In revenge, she takes out a brand the Moirae (fates) had told her would mark the death of Meleager when it was burned completely. She sticks the wood in the hearth fire until it is consumed. Her son Meleager dies simultaneously. Thats one version full of magic and a very non-maternal mother. There is another that is easier to stomach. Apollodorus on Version 2 of the Death of Meleager But some say that Meleager did not die in that way, but that when the sons of Thestius claimed the skin on the ground that Iphiclus had been the first to hit the boar, war broke out between the Curetes and the Calydonians; and when Meleager had sallied out134 and slain some of the sons of Thestius, Althaea cursed him, and he in a rage remained at home; however, when the enemy approached the walls, and the citizens supplicated him to come to the rescue, he yielded reluctantly to his wife and sallied forth, and having killed the rest of the sons of Thestius, he himself fell fighting. See #1 on Thursdays -cide words to learn

Marketing Strategy for Hair Extensions and Beauty Products Research Paper

Marketing Strategy for Hair Extensions and Beauty Products - Research Paper Example Behavioral segmentation involves observing how customers use products and media, purchasing behavior and ownership. Psychological segmentation involves using the lifestyles of customers, the types of benefits sought by customers and customers’ attitudes and perceptions. We shall use all different attributes from each of the three segmentation bases to help us identify possible target markets. Our approach for doing this will be the breakdown approach which considers the market as consisting of customers that are essentially the same, thus our job would be to identify groups sharing particular differences. Our core products are hair extensions and beauty products. The hair extension products shall be targeted at women whereas the beauty products shall have products targeting both men and women. Targeting both men and women in our beauty products will enable us to use complementarity of our products between the sexes to create a market positioning. The economic environment for o ur targeted customer, in North America and Europe, is still in recovery mode, thus many consumers have low discretionary income. The level of discretionary income affects our products because they do not fall under the essential products category. For this reason we shall target midlife independents (35–54 year olds who are not married and do not live with relations) and unconstrained couples (35–54 year olds who are married but do not live with son/daughter). These two life-stage groups are likely to have a job (in the current low jobs market) and have higher discretionary income because of fewer life-obligations such as not living with relatives, living single or married with two sources of income. Lastly, we cannot ignore the importance of geographic variables on our products. People in different continents tend to have different skin care concerns based on their skin pigmentation and climatic conditions. For example, women leaving in coastal regions will need skin care products with lower moisture content in comparison to their counterparts living in dry, inland areas. Competitors Two of direct competitors are NIVEA by Beiersdorf AG for beauty products and SHE by SO.CAP for hair extensions. NIVEA has a broad and deep product range for both men and women beauty products. It is also a strong and global brand. NIVEA’s product positioning strategy is a mix of both functional and expressive positioning. In its functional positioning strategy NIVEA focuses on use, for example, its sun care range highlights different products that match different needs such as sensitive skin or after the sun. In its expressive positioning strategy NIVEA speaks of its heritage as a symbol of knowledge and experience e.g. on its UK website it says â€Å"NIVEA: 100 years feeling closer†(NIVEA, 2012). NIVEA’s current positioning is delivering a heritage in beauty products in an extensive range of products. SHE by SO.CAP USA, on the other hand, is a subsidiary of the 40 year old Italian Company, SO.CAP. s.r.l (SO.CAP, 2012). SHE is a functionally positioned brand that focuses on the features. For example, it emphasizes the fact that their hair extensions are hand selected and 100% European-type human hair that is pre-bonded with 100% Keratin (SO.CAP, 2012). However, it is not as globally-recognized brand as NIVEA. It promises to deliver to the customer the largest selection of hair types and hair color. According to a research conducted by

Performance Management at Lincoln Electric Company and Southwest Case Study

Performance Management at Lincoln Electric Company and Southwest - Case Study Example A common denominator that has been linked to their success is their concern for employees that trumps their concern for their shareholders (Schuler, 2012, p.572). These companies assert that if employees are well taken care of, they will do their jobs better, and doing so benefits customers and shareholders. Lincoln Electric is the top company that designs, develops, and makes arc-welding products, robotic arc-welding equipments, and plasma and oxyfuel cutting tools. It also leads in the brazing and soldering alloys industries. Lincoln owns 40% of the U.S. market share. Moreover, it provides its employees with a well-known Lincoln Incentive Management Plan, which results to above-industry-average productivity (Schuler, 2012, p.559). In 1995, the company attained $1 billion revenues, while at present, sales reached $2 billion (Schuler, 2012, p.559). Employee morale and productivity are good; while turnover is almost zero (Schuler, 2012, p.559). A similar company with strong employee f ocus is Southwest Airlines. It has led the low-cost airline industry by focusing on being the cheapest and most efficient operator in domestic regional markets (Jackson, Schuler, & Werner, 2012, p.578). Despite being a low-cost airliner, Southwest is known for on-time travels, excellent customer service, and safety (Jackson et al., 2012, p.578). In 2012, the company bought AirTran Airways for $1.4 billion. The acquisition is believed to increase revenue and capacity by almost 25%, although its direct impact on Southwest’s success remains to be seen (Schuler, 2012, p.580). Like Lincoln Electric, employee morale and productivity are high in Southwest through the joint efforts of its employee-based committees. This paper compares, contrasts, and evaluates the human resource management practices of Lincoln Electric and Southwest. Recruiting and Selection Recruitment and selection are attuned to the organizational needs and cultures of Southwest and Lincoln Electric. Recruitment i s restricted to internal recruitment for most jobs in Lincoln Electric. Only entry-level positions are open to external recruitment (Schuler, 2012, p.561). Selection is performed by HR, which also happens in Southwest. In Southwest, however, selection is more refined due to specific employee attitudes that it looks for. This can be explained by the fact that Southwest operates in a service industry, while Lincoln Electric works in the manufacturing industry. Southwest has a stringent selection policy, where it spends more time, energy, and money in recruiting people who can fit the fun and collaborative culture of the company (Jackson et al., 2012, p.584). It has a People Department that performs the decisive function of recruiting and selecting personnel (Jackson et al., 2012, p.584). Personality tests and interviews support the rigorous selection process (Jackson et al., 2012, p.584). Hence, though both companies ensure that their employees fit company goals and culture through th eir recruitment and selection practices, Southwest shows extra dedication and uses more resources in recruiting people with the right attitudes. Performance Management Management Styles Both Lincoln Electric and Southwest have charismatic founders, whom employees find be empathic of their employees’ welfare, although Southwest has a â€Å"wackier† attitude to managing employees. In an employee interview, Trahan remarked that James Lincoln â€Å"